Historic landmark Tree Studios was established in 1894 as an artists’ colony, home to many greats, such as painter Richard Florsheim, author Edgar Rice Burroughs, actors Peter Falk and Burgess Meredith, and sculptor John Storrs.
Today, Tree Studios serves Chicago’s arts and cultural community as a space for arts-related businesses, as well as street-level shops and restaurants.
True story was enlisted to design a brand identity that would evoke Tree Studios’ origins while presenting it as a contemporary, fashionable workspace and shopping destination.
For the logo, a variety of symbol and type compositions were explored. The solution was a simplified typographic approach – rooted in history yet timeless.