Located in Bucktown, The Bristol has become a staple for Chicago’s local dining crowd, off-duty chefs, and visiting foodies looking for a great dinner or weekend brunch. Their menu features handmade pasta, charcuterie, farm-fresh produce, and a nose-to-tail approach to cooking.
The brand identity conveys their “no bullshit” approach, favoring substance over style. For stationery and collateral, unrefined materials including kraft paper and chipboard were used to communicate humility and authenticity.
The Bristol celebrated its 10th anniversary in 2018. While other restaurants (and restaurant trends) have come and gone, The Bristol and its brand identity have proven their timelessness.