Lakeview Baseball Club on Sheffield Avenue is the original Wrigley Field rooftop. LBC is instantly recognizable by its historic “Eamus Catuli!” and “Anno Catuli” signs that cheer on the beloved Cubs and count the years since they’ve won the division, pennant, and World Series. After their 2016 World Series Championship, the counter was ceremoniously set back to “000000.”
True story designed the brand identity for LBC, celebrating the history of the building and the traditions of Major League Baseball.
And we got to update the old signs.