Formento’s

Inspired by East Coast, Italian-American restaurants from the 1950’s, Formento’s blends traditional ambience and all-out hospitality with new age culinary sophistication. It is prominently located on Randolph Street’s “Restaurant Row,” and tucked around the corner lies sister shop Nonna’s, selling made-to-order sandwiches, pizza, desserts and retail goods.

True story designed the complete brand identity, including a custom script logo, signage, menus, stationery, website, dozens of illustrations for their massive wine list, and packaging for a retail line of Formento’s-labeled wines and sauces.

The “F” in the script logo was based on the signature of Fred Wagner Jr.

Formento's signage design. True story.
Formento's logo design. True story.
Formento's business card design. True story.
Formento's table tent design. True story.
Formento's menu design. True story.
Formento's matchbook design. True story.
Formento's wine label design. True story.
Formento's oil and vinegar label design. True story.
Formento's sauce label design. True story.
Nonna's signage design. True story.
Nonna's neon signage design. True story.
Nonna's brand identity design. True story.
Nonna's business card design. True story.
Nonna's retail packaging design. True story.
Nonna's t-shirt design. True story.
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